Participatory design in commercials

Last night I was watching my beloved IU Hoosiers beat (in double overtime!!) Illinois on ESPN and saw the following commercial (note, it’s embedded in the Cisco page, so you’ll have to press play…it’s apparently too new to be on YouTube yet, though I did find the Spanish version there):

http://www.cisco.com/web/solutions/smb/index.html#~acc~connect_employees

Is that not participatory design?!

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